Dubai Walk
Launch
Launching a new vision for Dubai
Over a three week period, we transformed an open car park into a multi-media, immersive environment to launch this visionary initiative to bring a new model for urban living to Dubai.
In a region renowned for its bold initiatives, this project takes pride of place. It’s a visionary initiative designed to transform Dubai into a pedestrian friendly city through a series of ground-breaking sustainable concepts, from urban walkways to rural pathways.
We reflected this progressive fusion of architecture, technology and the latest in sustainable concepts in a fully immersive 2,500 square metre environment. The event was attended by high level VIPs, including His Highness Sheikh Mohammed bin Rashid Al Maktoum.
6,500 kilometers
The plan involves a network of 6,500 kilometers of modern walkways, including 3,300 kilometers of new pathways and upgrading 2,300 kilometers of existing ones. It includes 110 pedestrian bridges and underpasses,112 kilometers of waterfront pathways for scenic views, 124 kilometers of green walking trails and 150 kilometers of rural paths to explore nature.
2,500m2
A Magical
Fusion Of
Technology
The plan involves a network of 6,500 kilometers of modern walkways, including 3,300 kilometers of new pathways and upgrading 2,300 kilometers of existing ones. It includes 110 pedestrian bridges and underpasses,112 kilometers of waterfront pathways for scenic views, 124 kilometers of green walking trails and 150 kilometers of rural paths to explore nature.
Dubai Walk Project Model Reveal
The climax of the event was a spectacular reveal of an architectural model of the project.
Using projection, holographic techniques, remote control tracks and video, the actual model magically appeared out of its digital twin. It was a heart-stopping moment of wonder and surprise.
"I want to extend my heartfelt thanks to all of you for your hard work in making DW such a wonderful success!"
- Mouza Saeed Al Marri, CEO, Executive Affairs Sector, RTA
