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Wood

Masdar City
Visitor Center

THE MAKING OF AN ICON

Masdar City's contribution towards a global sustainable future is awe-inspiring. When they asked us to create a ground-breaking Visitor Center, we used the full power of digital to communicate the organisation's soaring ambition through a series of magical spaces that educate, inform and inspire.

BRINGING DIGITAL TO LIFE

We created a spectacular metahuman, Amal, from scratch. Made exclusively for this experience, she adds a uniquely personal touch to eloquently guide guests through the space.

AI FOR REAL-WORLD WONDER

THE SPACE TO INFORM AND INSPIRE

Wood

“I would like to express my absolute appreciation to the team at WOOD for delivering above and beyond on our project. The enhanced Visitor Center has quickly become a landmark and a beacon of Masdar City. Given the tight timelines and the project’s scale, it goes without saying that we have achieved a remarkable feat, navigating uncharted waters as partners to deliver the highest calibre of quality.”

Saif Altaee, Senior Analyst, Digital Marketing
Masdar City

 

Mohamed Bin Rashid Creative Sport Award 12th Edition

Star-power in global sports should be lit-up in spectacular style. It’s time to celebrate.

COP Launch @ADSW

We always focus on smart, sustainable design. At COP28, its importance in sparking meaningful dialogue needed more show than tell.

Masdar WIND Project

Big ideas for sustainable energy are worthy of grand designs, so how do you make a landmark statement?

Zayed Sustainability Prize GALA DINNER

Thought leaders who shine brightly deserve forward-thinking designs that light the way. 

UAE Space Agency

Sharing exciting explorations in space demand expansive thinking on the ground. So how do you land complex ideas in ways that spark understanding and wonder?

Masdar @ADSW

Establishing a presence is always more than just being there – it’s making meaningful statements on important topics through innovative design and content.

Abu Dhabi Tourism Authority